About Us

To reach great levels of success we must put our passion in action

Meet Your Coach....

For over 25 years, Troy Henson has been the go-to business coach for small business owners ready to break through growth barriers and scale their companies from $1M to $5M and beyond—without the stress and burnout.

Having coached thousands of entrepreneurs, Troy knows that most business owners aren’t struggling because they lack great ideas or work ethic—they’re stuck because the mindset and strategies that got them to this level aren’t the same that will get them to the NEXT LEVEL. His expertise lies in helping them shift their leadership, decision-making, and team structure to unlock the growth mode they need for the next level

What Makes Troy Different?

Real-World Business Growth Strategies –Troy delivers battle-tested strategies that work specifically for small business owners who have outgrown “hustle mode” and need real business systems and leadership development.

Deep Leadership & Business Psychology Expertise – With a background in business psychology and leadership development, Troy helps entrepreneurs master decision-making, team leadership, and the strategic shifts required for next-level success.

Proven Track Record of Success – His clients have achieved multi-million-dollar revenue growth, doubled profitability, and built businesses that run without them being involved in every single decision.

The EVOC Launchpad: A Roadmap for Scaling to $5M and Beyond

Unlike traditional business coaching programs that push generic strategies, Troy’s approach is highly customized, battle-tested, and designed specifically for businesses in the $1M-$5M stage. His EVOC Launchpad and one-on-one coaching programs help entrepreneurs:

Gain clarity on what actually moves the needle in their business
Hire and develop the right people so they’re no longer the bottleneck
Build systems that allow the business to thrive without their constant involvement
Increase profitability while working less—without scaling for the sake of scaling

The EVOC Launchpad is designed for high-performing entrepreneurs who want to scale their revenue, build high-functioning teams, and create a business that works for them—without grinding 100-hour weeks.

If you’re ready to move past the plateau, streamline your leadership, and build a business that thrives without your constant involvement, Troy’s methodology will show you exactly how to do it.

Beyond Business Coaching

Outside of coaching, Troy is an outdoor enthusiast, a lifelong student of business psychology, and an avid golfer (yes, single-digit handicap!). He believes that success isn’t just about growing a business—it’s about creating the freedom to live the life you want.

Want to work with Troy? [Join the EVOC Launchpad Masterclass →]